Our Process
Information Foundation
Implementation & Results Review
Validation & Refinement
Develop a solid foundation of understanding to build from.
- Discovery Meeting
- Goals & Challenges
- Review of Existing Marketing Plan & Assets
- Brand Assessment
- Results Analysis
- Data Review
Validation & Refinement
Implementation & Results Review
Validation & Refinement
Agreement on setting direction and defining success.
- Recommendations Review
- Engagement Roadmap & Timing
- Highlighted Priorities for Optimal ROI
- Success Measurement Criteria
Strategy & Plan Development
Implementation & Results Review
Implementation & Results Review
Develop of the strategy and detailed plans with milestones.
- Develop or Refine Marketing Strategy
- Identify Quick Wins & Other Marketing Priorities
- Create a Detailed Marketing Roadmap
- Content Plans & Development
Implementation & Results Review
Implementation & Results Review
Implementation & Results Review
Lead internal and external marketing resources to implement, then analyze results.
- Augment Existing Resources
- Specialized Projects
- Results Measurement
- ROI Analyses
- Strategy Refinements
Deliverables
Strategy
If you already have a marketing strategy, we can review and make recommendations. If you don't, we will work with you to create one.
- Positioning Statement
- Value Proposition
- Customer Journey Map
- Messaging
Market Analysis
We can update existing analyses or create them to gain a better understanding to improve the effectiveness of your marketing efforts.
- Ideal Customer Profiles (ICPs)
- Competitive Analysis
- Headwinds/Tailwinds
- Market Penetration
Planning
This is where the hard work lies and leads to improved marketing results.
- Marketing Plan/Roadmap
- Content Plans
- Executive Presentations
Execution
Our client-side experience shines here as we become a valued member of your team.
- Project Oversight
- Team Leadership
- Ongoing Implementation & Support
- Results Analysis
- ROI Metrics
- Improvement Recommendations